About me
Startravel
Redesign the onboarding process, and reducing 70% of new product editing time from 4 hours to 1.5 hours
Competitive analysis
Front-end Development
Usability testing
Problem defining workshop
Wireframes
A fully-detailed user journey map
User-interface designs
HTML prototypes
A noticeable improvement in design maturity for both customerfacing and internal backend system.
Saving 70% of new product editing time from 4 hours to 1.5 hours.
Challenges
Redesigned and launched new registration method without service downtime and ensured no impact on original members.
Found the balance between building standardization for engineer and allowing flexibility for editors.
With the big chunk of product detail and multiple colours without prioritisation, customers cannot find the information and even have to call the box office for details which somehow wastes of customer service resources.
In system product editor used inline css & html to customized each product without guideline. This also made maintenance become a tough job. staff cannot reuse existing material and all new products need to be scratched from 0
1. Unstructured information
2. Unclear transportation/expense information
3. Inconsistent layout of product pages
4. Unfriendly back-end portal
Sensitive information
National ID was designed as a required field, which preventing potential member from registration due to sensitive personal information concern.
Long registration process
During searching stage, potential customers were ask to log in / or register with National ID which simultaneously stop them from searching further.
The balance between building standardization for engineer and allowing flexibility for editors
Single Sign-On
Considering the legacy system limitations, we introduced a new member login process with one-click login using Google or Facebook.
No service downtime
We redesigned and launched a new registration method without service downtime, ensuring no impact on existing members.
Process redesign is like an iceberg. At first, you think it is just a function and then you find out that it comes along with many siblings.Using mind map is great for early process. On the basis of clarifying thoughts and ideas, it helps develop more creative solutions.
